Freelance Artworker & Creative Production Specialist.
28 years' experience producing packaging, catalogues, POS, brochures, instruction literature and print-ready artwork for brands, agencies and manufacturers.
Available for one-off projects, studio overflow and ongoing freelance support.
InDesign · Illustrator · Photoshop

Selected print & packaging production
An experienced extra pair of hands.
When deadlines are tight or the workload starts piling up, Pete provides experienced freelance artwork support without the commitment of adding another permanent member of staff.
He can work alongside designers and marketing teams, take approved concepts through production, handle artwork amends and versioning, and prepare technically accurate files ready for print or digital production.
Reliable, accurate, fast to respond, and quietly knowledgeable about production — the kind of support that takes work off your desk and gets it finished properly.
Ongoing Support
Regular artwork and production assistance for brands and marketing teams.
Studio Overflow
Additional experienced capacity for agencies and internal studios during busy periods, deadlines, holidays or large projects.
One-off Projects
Professional artwork and production for individual catalogues, brochures, packaging, POS and other projects.
Selected Work
Packaging, print, publications and creative production.










Placeholder imagery shown. Slots are ready to be replaced with Pete's genuine portfolio work.
A relationship built over 20+ years.
Client: Monkfield Reptile / Arcadia Reptile
Pete began working with Monkfield Reptile and the Arcadia Reptile brand in 2004 and continues to provide freelance creative and artwork support today.
Over the relationship he has produced a wide range of material including product packaging, catalogues, advertising, point-of-sale, instruction literature and marketing collateral.
The relationship demonstrates the type of ongoing support Pete provides: becoming familiar with a company's products, brand, suppliers and production requirements and operating as a dependable extension of its internal team.




Neutral placeholders — to be replaced with genuine examples from the relationship.
From concept to production.
Artwork & Layout
- Catalogues
- Brochures
- Advertising
- Leaflets & flyers
- POS
- Instruction literature
- Stationery
- Exhibition graphics
Packaging & Production
- Packaging artwork
- Dielines
- Artwork adaptation
- SKU / version creation
- Multi-language artwork
- Print-ready files
- Pre-press preparation
- Supplier / printer liaison
Digital & Image
- Photoshop retouching
- Image preparation
- Digital advertising assets
- Web graphics
- Social campaign artwork
- PDF documents
More than making things look good.
Good artwork has to work when it leaves the screen. With extensive experience working directly with UK and international printers and suppliers, Pete understands the technical requirements behind professional print production.
- —CMYK & spot colours
- —Dielines
- —Bleed & finishing
- —White & varnish layers
- —Colour profiles
- —Image resolution
- —Digital & litho print
- —Wide-format production
- —Print-ready PDFs
Files prepared properly. Problems spotted before they become expensive ones.

Pete Butler — Freelance Senior Artworker & Creative Production Specialist
28 years in artwork, design & production.
Pete Butler is an experienced graphic designer, senior artworker and creative production specialist based in East Sussex. He has around 28 years of professional industry experience.
From 2004–2023 he worked as Creative Services Manager & Senior Artworker for Monkfield Reptile / Arcadia Reptile. He now works independently, providing artwork, design and production support to businesses and creative teams.
His experience spans packaging, catalogues, brochures, advertising, POS, instruction literature and technically demanding print production — the kind of work that needs to be accurate, reliable and ready for the printer without a second guess.
Pete is also the founder of Summit Up Digital, providing websites and digital services for small businesses.
Use me when you need me.
Pete deliberately offers flexible freelance support — no minimum retainer, no fixed packages. Just experienced production help shaped around what you actually need.
One-off
Got a catalogue, packaging project, brochure or piece of artwork that needs producing? Send over the brief.
Overflow
Deadlines piling up? Bring Pete in temporarily as additional experienced production capacity.
Ongoing
Regular artwork requirement? Pete can become a familiar external extension of your marketing or creative team.
Need an extra pair of experienced hands?
Whether you've got one piece of artwork that needs sorting or you're looking for dependable ongoing production support, let's have a conversation.