PETE BUTLER
Available for hire

Freelance Artworker & Creative Production Specialist.

28 years' experience producing packaging, catalogues, POS, brochures, instruction literature and print-ready artwork for brands, agencies and manufacturers.

Available for one-off projects, studio overflow and ongoing freelance support.

InDesign · Illustrator · Photoshop

Flat-lay of premium printed materials, packaging, catalogues and brochures on a warm off-white surface

Selected print & packaging production

Introduction

An experienced extra pair of hands.

When deadlines are tight or the workload starts piling up, Pete provides experienced freelance artwork support without the commitment of adding another permanent member of staff.

He can work alongside designers and marketing teams, take approved concepts through production, handle artwork amends and versioning, and prepare technically accurate files ready for print or digital production.

Reliable, accurate, fast to respond, and quietly knowledgeable about production — the kind of support that takes work off your desk and gets it finished properly.

01

Ongoing Support

Regular artwork and production assistance for brands and marketing teams.

02

Studio Overflow

Additional experienced capacity for agencies and internal studios during busy periods, deadlines, holidays or large projects.

03

One-off Projects

Professional artwork and production for individual catalogues, brochures, packaging, POS and other projects.

Portfolio

Selected Work

Packaging, print, publications and creative production.

Minimalist matte grey product packaging box on an off-white studio background
Product PackagingPackaging
Open printed product catalogue showing clean editorial grid layouts
Large Product CatalogueCatalogue Design & Artwork
Counter point-of-sale retail display unit on a neutral studio background
Retail Display UnitPoint of Sale
Folded printed instruction booklet and leaflets with technical layout
Instruction BookletInstruction Literature
Opened premium brochure spread with editorial typography and image grids
Brochure SpreadBrochure
Printed advertising poster mockup with bold clean typography
Advertising PosterPrint Advertising
Packaging dieline technical artwork with cut and fold lines and crop marks
Packaging DielineTechnical Artwork
Stack of folded promotional leaflets and flyers with minimal printed typography
Promotional LeafletLeaflets & Flyers
Large-format exhibition display panel with bold typography against a neutral wall
Exhibition DisplayLarge-Format Artwork
Coordinated range of multi-SKU product packaging with consistent design language
Multi-SKU Packaging RangePackaging

Placeholder imagery shown. Slots are ready to be replaced with Pete's genuine portfolio work.

Featured Relationship

A relationship built over 20+ years.

Client: Monkfield Reptile / Arcadia Reptile

Pete began working with Monkfield Reptile and the Arcadia Reptile brand in 2004 and continues to provide freelance creative and artwork support today.

Over the relationship he has produced a wide range of material including product packaging, catalogues, advertising, point-of-sale, instruction literature and marketing collateral.

The relationship demonstrates the type of ongoing support Pete provides: becoming familiar with a company's products, brand, suppliers and production requirements and operating as a dependable extension of its internal team.

Product packaging artwork produced for the client relationship
Catalogue artwork produced for the client relationship
Point-of-sale display produced for the client relationship
Instruction literature produced for the client relationship

Neutral placeholders — to be replaced with genuine examples from the relationship.

Capabilities

From concept to production.

Artwork & Layout

  • Catalogues
  • Brochures
  • Advertising
  • Leaflets & flyers
  • POS
  • Instruction literature
  • Stationery
  • Exhibition graphics

Packaging & Production

  • Packaging artwork
  • Dielines
  • Artwork adaptation
  • SKU / version creation
  • Multi-language artwork
  • Print-ready files
  • Pre-press preparation
  • Supplier / printer liaison

Digital & Image

  • Photoshop retouching
  • Image preparation
  • Digital advertising assets
  • Web graphics
  • Social campaign artwork
  • PDF documents
Production Experience

More than making things look good.

Good artwork has to work when it leaves the screen. With extensive experience working directly with UK and international printers and suppliers, Pete understands the technical requirements behind professional print production.

  • CMYK & spot colours
  • Dielines
  • Bleed & finishing
  • White & varnish layers
  • Colour profiles
  • Image resolution
  • Digital & litho print
  • Wide-format production
  • Print-ready PDFs

Files prepared properly. Problems spotted before they become expensive ones.

Pete Butler, freelance senior artworker and creative production specialist

Pete Butler — Freelance Senior Artworker & Creative Production Specialist

About

28 years in artwork, design & production.

Pete Butler is an experienced graphic designer, senior artworker and creative production specialist based in East Sussex. He has around 28 years of professional industry experience.

From 2004–2023 he worked as Creative Services Manager & Senior Artworker for Monkfield Reptile / Arcadia Reptile. He now works independently, providing artwork, design and production support to businesses and creative teams.

His experience spans packaging, catalogues, brochures, advertising, POS, instruction literature and technically demanding print production — the kind of work that needs to be accurate, reliable and ready for the printer without a second guess.

Pete is also the founder of Summit Up Digital, providing websites and digital services for small businesses.

How we can work together

Use me when you need me.

Pete deliberately offers flexible freelance support — no minimum retainer, no fixed packages. Just experienced production help shaped around what you actually need.

01

One-off

Got a catalogue, packaging project, brochure or piece of artwork that needs producing? Send over the brief.

02

Overflow

Deadlines piling up? Bring Pete in temporarily as additional experienced production capacity.

03

Ongoing

Regular artwork requirement? Pete can become a familiar external extension of your marketing or creative team.

Contact

Need an extra pair of experienced hands?

Whether you've got one piece of artwork that needs sorting or you're looking for dependable ongoing production support, let's have a conversation.

Your details are only used to respond to your enquiry.